In an attempt to recruit new, younger members to the Jorge Luis Borges Ultra-Secret Society, we have been advised to engage in a "viral" campaign to come across as "hip." After consulting with a number of marketing agencies, we have decided to give our weblog readers a sneak peak of our "Jorge Luis Borges Has a Posse" campaign, modeled after Shepard Fairey's "Andre the Giant has a posse" campaign.
May 18, 2009
Jorge Luis Borges Has a Posse
In an attempt to recruit new, younger members to the Jorge Luis Borges Ultra-Secret Society, we have been advised to engage in a "viral" campaign to come across as "hip." After consulting with a number of marketing agencies, we have decided to give our weblog readers a sneak peak of our "Jorge Luis Borges Has a Posse" campaign, modeled after Shepard Fairey's "Andre the Giant has a posse" campaign.
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